Enterprise Systems
E-commerce Platform Rebuild
Greenfield rebuild of a regional e-commerce platform with a focus on Core Web Vitals and conversion.
About this project
An ageing e-commerce stack had degraded to an LCP of ~5s on mobile, with corresponding conversion drop versus competitor benchmarks.
Solution
Server-rendered storefront with edge caching, responsive image pipeline, and a thin client for interactive widgets only.
Technology
- Node.js
- TypeScript
- PostgreSQL
- Redis
- Cloudflare Workers
Impact
Mobile LCP from 5.1s → 1.4s; conversion +18% in first quarter post-launch.